Setting the Stage: The Vision Behind African Proud
African Proud is the first 100% digital music competition of its kind, dedicated to discovering and celebrating emerging talent across Francophone Africa. Founded by DJ Moh Green, this innovative initiative highlights Africa’s diverse musical heritage while providing a prestigious platform for undiscovered artists.
Spanning 10 Francophone countries, African Proud combines a robust digital submission process, a renowned jury of industry leaders, and extensive media partnerships to ensure the best talent is brought to the forefront. By embracing digital innovation, the contest sets a new standard for recognizing and promoting Africa’s vibrant music scene.
Pioneering Africa’s First 100% Digital Music Contest
African Proud faced the challenge of launching a fully digital music competition across 10 Francophone African countries. It required creating an accessible platform for thousands of artists, ensuring a seamless submission and selection process, and establishing credibility through a jury of 55 renowned figures.
Achieving local and international visibility was also critical, demanding strategic media partnerships with outlets like Brut and TV5Monde to amplify its reach.
From Discovery to Stage
Talent Discovery
- Launched across 10 Francophone countries
- Built dedicated digital platform for submissions and voting
- Assembled jury of 55 celebrity judges to evaluate entries
- Selected top 160 songs for competition
Amplification
- Partnered with 20+ major media outlets
- Secured broadcast coverage on local TV stations across Africa
- Leveraged social media and virtual events for broader reach
- Engaged celebrity judges to promote through their networks
Recognition & Rewards
- Public voting determined final winners
- Award package included €10,000 prize
- Winner Skipp Narco received professional music video production
- Culminated in live concert at French Institut Abidjan during African Cup of Nations
Unveiling Success: The Impact of African Proud
Our impact in numbers:
- 5,143 artists registered across Francophone Africa
- 55 celebrity judges selected 160 finalist songs
- Reached 41 million people through media channels
- Winner's music video surpassed 1.1 million views
Cultural Milestones
African Proud garnered international recognition through coverage on Brut, TV5Monde, Voice of America, and major African networks, culminating in a landmark concert at the French Institut in Abidjan during the African Cup of Nations. Winner Skipp Narco's success exemplifies the platform's ability to launch emerging African talent onto the global stage.
Long-term Impact
By establishing a sustainable platform for discovering and promoting African musical talent, African Proud has created a lasting legacy for cultural exchange and artistic innovation in the region.
A New Era for African Musical Talent
African Proud Digital Contest has redefined how African musical talent reaches global audiences, combining innovative digital strategies with deep cultural understanding to set a new benchmark for music industry initiatives across the continent.
Join the Movement
Ready to champion emerging African talent? Partner with us to shape the future of music and celebrate Africa’s vibrant creativity.
